“Beautiful clothes should be beautiful from inside out and from the beginning to the end, and this includes raw materials and manufacturing processes.”
1. Describe the Diarte girl in three words:
Sensitive, determined, committed.
2. Ana and Jairo, there's little known about the design duo behind Diarte. Can you tell us how it all began?
We met in London and by then Jairo had experience in business and logistics and Ana who studied Fashion in Barcelona was specializing in knitwear. In London we saw the potential of having our own business and also our professional approaches were a good combination to achieve it. Then we moved to Spain with the idea of building a brand focused on knitwear where we began to hand knit pieces for friends. After the initial success we started working on bigger collections and today where we've grown beyond knits and sell globally. We like things to grow slow, so we can take control of everything and it's very rewarding to see how things are going.
3. What did you perceive was missing from eco fashion that sparked the initial concept of Diarte?
Well, it's funny because we didn't consider ourselves as an eco fashion label before. For us there's no other way to do it. We use natural fibers and we like them to be certified (Oeko Tex) just because we want to do things right as we do care about labour conditions because the other way around would be unacceptable. Beautiful clothes should be beautiful from inside out and from the beginning to the end, and this includes raw materials and manufacturing processes.
So we guess that people don't expect to find eco fashion that is contemporary and cool, maybe they expect loose fittings and organic cotton, and you know what, this is what we used to think too.
4. What's behind the name?
DIARTE is Ana's last name. In fact we didn't want to go for this easy choice, but after days of looking for the perfect name we ran out of options!
5. As a socially conscious brand where your production is based in Spain, how do you ensure the conditions of the factory workers are paid fairly?
It's easy as the factories are very close so we visit them often. They are small-medium size so we speak directly with the owners and employees to make sure everything works well.
6. Many of your pieces are made from linen, what's the benefits behind this material of choice? Any tips on caring for your Diarte pieces?
In fact it depends on the collection. For Spring/Summer 14 we were inspired by the Hill Stations in North India, so we found linen the perfect fibre for this theme. Linen is perfect for summer as it's a very fresh and light fibre but at the same time gives a lot of structure to the garment and this is something we always pursue in our collections. To take care of our linen pieces, when it comes to washing, it's almost always better off with a hand or machine wash than dry cleaning.